A team dedicated to the successful marketing of Southern California residential developments, mixed-use and historic condominiums - as well as conversions and small-lot ordinance and single-family homes and subdivisions. Our core competency spans all aspects of the development and sales process. To date, deasypennerpodley has exclusively represented 55+ multi-unit projects.
Our Team Approach
Direct involvement from firm owners Mike Deasy, Chairman and George Penner, Chief Executive Officer. Joshua Gaunya, Vice President, Director of Operations and New Developments Manager, and a dedicated team of Sales Agents and Project Managers.
Dedicated experienced sales team agents, on-site to manage each projects day-to-day operations, service client relations and convert sales.
Leverage and Access to all nearly 300 deasypennerpodley agents across markets.
What Makes Us Different
deasypennerpodley have represented 350+ new construction condos and town homes, multi-unit conversions and small lot sub-divisions, with over $300 million in new construction sales. We understand architectural, historic and design-centric properties properties and the unique task required to sell out these properties at top dollar.
Quantitative and qualitative data - deasypennerpodley utilizes psychographic data combined with in-depth market research as our base for marketing to match the most likely buyer with a particular home.
in-market grasp - our agents are family, our clients are neighbors - we are emerged within the neighborhoods and communities we represent.
deasypennerpodley brand recognition - known for representing the best.
In-Depth Service Experience
Our team assists with the development of project logo & branding implementation, professional photography, copy writing, print, email, web and social media content, site signage and public relations outreach.
In-depth knowledge of DRE requirements for new construction
Accelerated sales and marketing strategies
Comprehensive knowledge and experience of the "back end" component of Multi-Unit properties
Tracking and monitoring progress of underlying documents through DRE approval process
Understanding the timeline and requirements needed to obtain the Final Public Reports
Interfacing with Title and Escrow to expedite all necessary buyer documents
Assist in coordinating documents for FNMA and FHA approval
Consultations and hiring preferred lenders
We use every tool available to precisely target any audience - no matter how broad or specific. From social media sites to micro-targeted emails, from cutting edge events to old-school newsprint, we craft marketing to get our outstanding properties the attention they deserve.
We actively market every deasypennerpodley property on hundreds of real estate-specific sites including the MLS, Zillow, Trulia, Estately, HomeSnap, Realtor.com, and The Luxury Real Estate Network in 80 countries worldwide.
Employing over 100 databases, our email marketing zeros in on a diverse array of target audiences - brokers, agents and individual buyers - with remarkable specificity.
From hyper-local publications such as the Larchmont Chronicle, to regional papers like the LA Times and internationally-recognized outlets such as The Wall Street Journal - our ads stand out in local and global print publications.
We entice high net-worth individuals to our listings by curating events with luxury brand partners such as Jaguar and Aston Martin, as well as organizations like Pasadena Heritage and the Santa Monica Conservancy.
Our dedicated in-house social media director specializes in promoting properties with engaging content on Facebook, Instagram, Twitter and Pinterest, as well as our own blog.
Our dedicated in-house publicity team works tirelessly to devise, initiate and secure the most compelling editorial coverage for the properties we represent.
METROPOLIS LA TIMES
MONEY MAGAZINE YAHOO!
INSIDE OUT MAGAZINE ARCHITECTURAL DIGEST
THE HOLLYWOOD REPORTER THE WALL STREET JOURNAL
PASADENA MAGAZINE THE NEW YORK TIMES
WALLPAPER DWELL IN-TOUCH WEEKLY
LOS ANGELES MAGAZINE FORBES
COCO ECO MAGAZINE
TV GUIDE HUFFINGTON POST